At WineRelique.com, we believe that every bottle of fine wine and luxury spirits holds the power to create unforgettable moments, forge connections, and elevate celebrations. Our mission is to bridge the gap between the world’s most sought-after luxury liquor brands and the discerning customers who cherish them. By connecting passionate collectors, enthusiastic consumers, and premier vendors, we celebrate the magic of these exceptional products and the stories they tell.
As Australia’s largest marketplace for premium wines and spirits, we’ve curated over 14,000 listings, showcasing rare vintages, iconic brands, and unique collections from the world’s best regions. Our innovative platform empowers vendors to share their extraordinary offerings with a global audience, while helping customers discover the perfect bottle for every special occasion.
With cutting edge tools like VendorConnect and VendorPro, seamless integrations with marketplaces like Amazon, eBay, and Vivino, and AI-driven insights, we’re not just a marketplace, we’re a partner in redefining the luxury liquor experience. At WineRelique.com, we don’t just sell fine wines and luxury spirits; we deliver opportunities to connect with others and create memories worth savouring.
Darren Campbell
Founder & CEO
Darren Campbell is a dynamic entrepreneur and seasoned business leader with a proven track record of driving growth, fostering innovation, and creating meaningful connections. As the visionary Founder and CEO of WineRelique.com, Australia’s largest luxury liquor marketplace, Darren has redefined the online premium beverage landscape. His unwavering commitment to excellence has positioned WineRelique.com as a market leader, recognised for its continued growth, customer experience, and exceptional portfolio of luxury wines and spirits.
With over three decades of experience in sales innovation, customer engagement, and strategic leadership, Darren has consistently delivered transformative results. As Director of Field Sales at Treasury Wine Estates, he successfully introduced cutting-edge CRM solutions and executing large-scale salesforce reorganisations. His expertise in digital marketplaces and strategic planning has also been instrumental in his success as a founder of multiple ventures, demonstrating a deep understanding of the FMCG and luxury sectors.
Darren’s leadership ethos centers around growth, contribution, and connection. He believes in building cultures of trust and collaboration, fostering meaningful relationships with stakeholders, and aligning business strategies with customer-first principles. A Deakin University graduate in Business, he combines technical acumen with an innovative mindset to deliver long-term value for businesses and communities alike.
Beyond his professional pursuits, Darren is deeply committed to mentorship, family, and community engagement. As a long-time volunteer coach of AFL Junior Football, he cultivates leadership and confidence in young athletes, embodying his passion for personal development and teamwork.
Darren’s journey is driven by his belief that business is not just about transactions, it’s about creating growth, connection and contribution.
Darren Campbell
Trevor O’Hoy
Non-Executive Director
Trevor O'Hoy is a highly accomplished business leader, former CEO, and strategic advisor with a career spanning over four decades of executive leadership, governance, and transformational growth across some of Australia’s most iconic companies. Currently serving as a Non-Executive Director at WineRelique.com, Trevor leverages his extensive experience to support Australia’s largest luxury liquor marketplace in driving growth and maintaining its industry leadership.
Trevor’s tenure as CEO of Foster’s Brewing Group remains a highlight of his distinguished career. Under his leadership, Foster’s achieved substantial growth, becoming a global powerhouse in the beverage industry. His transformative strategies redefined market engagement and operational excellence, leaving an enduring legacy.
Beyond Foster’s, Trevor has held key leadership and director roles with renowned brands such as Stone and Wood Brewing Company, Maggie Beer Products, Swisse Wellness, Melbourne Stars Big Bash Team, Redcape Hotel Group, Cricket Australia, and RACV. His governance expertise extends to philanthropic organisations, where he has made a significant impact as Chairman of the Ponting Foundation, and through his contributions to the Tobin Brothers Foundation and the Monash University Campaign.
A proud graduate of Monash University with a Bachelor of Economics, Trevor has also completed advanced executive programs at Harvard Business School and the Australian Administrative Staff College. These academic achievements underpin his ability to approach complex business challenges with both analytical rigor and innovative thinking.
Committed to mentoring the next generation of business leaders, Trevor is passionate about fostering professionalism, collaboration, and a culture of continuous learning. His leadership philosophy centres on creating long-term value for businesses and communities alike.
At WineRelique.com, Trevor’s expertise helps guide the platform’s evolution as a premier destination for luxury wines and spirits. His proven track record, extensive brand experience, and dedication to excellence make him an integral part of the leadership team, propelling the company toward new heights of innovation and success.
Nick Orr
Chief Information Officer (CIO)
Nicholas Orr is an accomplished technology leader, innovative software developer, and business owner with nearly three decades of experience in delivering transformative digital solutions. As the Chief Information Officer at WineRelique.com, Nicholas has been instrumental in designing and implementing the advanced technology that powers Australia’s largest luxury liquor marketplace, ensuring its continued growth and success in a competitive digital landscape. Nicholas founded Goya Pty Ltd over 20 years ago with a mission to help businesses build smarter software solutions.
Under his leadership, Goya has become a trusted partner for businesses seeking custom database software tailored to their unique needs. Specialising in the FileMaker platform, Nicholas and his team create rapid, scalable solutions for desktop, mobile, and web applications, empowering businesses to unlock their competitive strengths when off-the-shelf solutions fall short. Beyond custom development, Nicholas has driven innovation in the FileMaker developer community. Goya’s award-winning developer tools have been recognised globally, earning a FileMaker Excellence Award in 2017 for their ingenuity and impact. Nicholas is a frequent speaker at international conferences, including FileMaker’s DevCon, where he shares his expertise on Web Services, cURL, and integration strategies.
At WineRelique.com, Nicholas combines his technical expertise with a passion for innovation, ensuring that the platform remains at the forefront of luxury e-commerce. His leadership in building robust and scalable systems, integrating advanced APIs, and enhancing the overall user experience has been critical to WineRelique.com’s ability to deliver a seamless and sophisticated digital marketplace for its customers and partners.
Nicholas’s journey as a technology pioneer is driven by his commitment to pushing boundaries and solving complex challenges. His work exemplifies the power of technology to transform businesses and drive success in competitive markets.
Faith Styles
Faith Styles is a seasoned leader in finance, strategy, and operations, driving WineRelique.com's growth as Australia’s largest luxury liquor marketplace. With over 20 years of experience at Foster’s Group, Treasury Wine Estates, and Beringer Blass Wine Estates, Faith has delivered transformative solutions in financial management and operational strategy, including automated sales planning and trade spend optimisation.
Faith is a CPA with additional qualifications in human behavior and psychology, combinding financial expertise with a deep understanding of leadership and human behaviour. A certified coach, she empowers teams and individuals to achieve goal clarity and productivity. Her unique blend of skills ensures WineRelique.com remains a leader in luxury wines and spirits.
Jason Ryan
Jason Ryan is a legal disruptor known for transforming how law is delivered. As Legal Counsel for WineRelique.com, he leverages over two decades of global experience, including roles as Head of Legal at Treasury Wine Estates and Managing Counsel at Foster’s Group, to streamline operations and deliver efficient, cost-effective solutions.
Jason integrates Lean Six Sigma and other efficiency methodologies to simplify legal processes and reduce complexity. With a Bachelor of Laws from The University of Queensland and a Post-Graduate Diploma in International Wine Law, Jason’s expertise ensures WineRelique.com operates with agility and precision in a competitive market.
Jordan Campbell
Digital Marketing &
Graphic Design Manager
Jordan Campbell drives the creative and strategic efforts behind WineRelique.com, enhancing customer experience and boosting vendor outcomes. With expertise in website design, digital content, and customer operations, she ensures seamless usability and optimised conversions using tools like Google Analytics.
Certified in graphic design, Jordan also excels in audience acquisition, email marketing, and social campaigns. Her innovative and process-driven approach makes her integral to WineRelique.com’s success as a leading luxury liquor marketplace.
Luke Campbell
Vendor Marketplace
Integrations Specialist
Luke Campbell plays a vital role at WineRelique.com, managing vendor onboarding and over 14,000 active listings across platforms like Amazon, eBay, and Vivino. He oversees shipping label production software and integrates AI tools into VendorConnect and VendorElite, enhancing vendor support and product accuracy.
Known for his calm communication style, Luke ensures smooth operations and strengthens vendor relationships, supporting Australia’s finest luxury wine and spirits collections. His commitment to innovation and efficiency is central to WineRelique.com’s continued success.