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In 1904 "Ai Vini delle Langhe", a winemaking co-op, was incorporated in the city council room of Serralunga's Town Hall presided by Mr. Giacomo Oddero. Alfredo Prunotto was a witness to the ceremony. The first harvest took place in 1905 but by 1922 many of the members have decided to stop delivering their grapes to the co-op. The vintage was exceptional but was not abundant, so the co-op began to have serious financial difficulties and was put into liquidation. Meanwhile Alfredo married Luigina and both decided to take over the "Ai Vini delle Langhe" and renamed it Prunotto, the rest is history!Why do we like it?